FIRST GROUP

Welcome to First Group

First Group creates magical and lasting memories for everyone, all the time.
To cater for the diverse needs of our guests, First Group has developed a portfolio of business and leisure accommodation providing customers with a full spectrum of hospitality options including weddings, conferencing, wellness spas, entertainment, and activities. First Group offers superior customer service and resort management, creating memorable experiences at incredible destinations. Visit the best hotels and resorts in South Africa!

Lowest price guarantee

Book with confidence knowing that you're getting the best rate available. Look for our price comparison widget when booking and locking the lowest price with First Group.

Book & Get Rewarded

Book and earn rewards with First Loyalty. Offering discounts from 10% up to as much as 20% on a large variety of lifestyle benefits. Free to join.

Fast & Easy Booking

With access to real-life availability you can easily compare properties, check availability and book your holiday in minutes from your desktop or mobile device.

Top Rated Accommodations

Our portfolio of accommodations is highly rated across top review platforms. When booking with First Group you can rest assured that you're in for the perfect holiday.

Where to stay and play - enough entertainment for an eternity. Bush, beach or berg, our South African resorts cater for the entire family offering an incredible array of on-site activities, restaurants, kids entertainment and more.

Self-catering holidays are all the rage, allowing guests to tailor their perfect holiday experience as they see fit. First Group welcomes you to our self-catering apartments and self-catering lodges – designed for the perfect, self-catering holidays!

Welcome to First Group Hotels and Suites – South Africa’s choice for premier hotel accommodation, featuring high-end service, quality-curated facilities, and the amazing locales and entertainment options that you deserve.

Choose from our Range of property types

Each property in the First Group collection offers a unique and exciting experience, with over 20 properties in Southern Africa that span across diverse locations.